In this commercial for Lysol Power and Free the main focus is put on the mother. A few of the artifacts presented in this commercial are things such as the conservative way she dresses, her fresh makeup (not to heavy), her wedding band, how she interacts with her family in a playful and loving way, her home is appears spotless and very tidy, she is also smiling all the time. She is showing the audience that she is not only well put together and happy, but also a responsible, loving mother and wife.
I believe that the creators of this commercial are trying to convey, through the use of these artifacts, that if you have a family and want to keep them healthy and happy you should in turn use their products to do so. They are showing you this happy, respectable looking woman who is not only cleaning up any mess left behind, but doing so with a smile on her face. She appears to be a loving mother who is keeping her home clean and germ free with the help of Lysol products, like any good mother would want to do. She shows you that she is happy not only with the grace and ease in how she moves her body, but also with her smile. I don't know any woman who smiles this much while she is cleaning!
I believe that the way the commercial presents the mother is suppose to make you feel confident in buying Lysol products, and make you feel that they are safe and needed when you are looking after your family. The target audience of this commercial would be women in their late 20's to late 30's with families, especially those with small children since they typically make the biggest messes! Being in what I believe to be the target audience I would say that their commercials are effective. With two kids who love to make a mess and bring home all the nasty cold germs I use Lysol products all the time!
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